Strategy

phi2-150

We have a user-focused approach to the front-end experience of the website, and a client-focused approach to the management of the website.

User 1

I know exactly what I'm looking for.

User 2

I'm looking for something in particular

User 3

I want to get involved somehow, but I don't know where to start.

User 4

I'm just browsing

User 5

I need support

User 6

A different user need we have not anticipated.

Common to all

A need for the website to facilitate guided discovery.